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I’m Ash! I’m an Interview Coach with almost 15 years’ experience in recruitment; hiring for some of the largest tech brands in the world; both internally for Amazon & externally for Google, Microsoft, Samsung & Accenture The Dock.

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My Story


Starting out as an EA in the construction Industry, the beginning of my career was challenging - the journey took me through recession & redundancy, quickly followed by endless job applications [that went nowhere] & despair.


I hadn't considered recruitment before but when the opportunity arose, I took a leap of faith & dove headfirst down a new career path. 


After a few years in agency I started targeting internal recruitment roles, but I had little success in the beginning - I’d get to final rounds but never get an offer & I couldn’t understand why. I felt I fit the culture, I was hard-working & being naturally personable was my forte. 

Then after one of the worst interviews of my life, I finally realised where I was going wrong - I was getting overwhelmed by the process ; too much information & not enough focus on what was most relevant From that moment onwards, I deciphered a new prep strategy... & never looked back!


Because of my past, helping people to find their dream jobs has always been the number one motivator throughout my career. 


I've successfully placed 700+ candidates [from junior level right through to C-Suite] across multiple roles, companies &  locations within the EMEA & NA regions. 


I’ve been involved in the calibrations of 400+ interviews and have gained massive insights into how global companies conduct, evaluate and level their candidates during the hiring process.


When you understand the science behind recruitment & you prepare yourself strategically, it can transform your perception of interviewing & how you approach these sometimes stressful situations..

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